We are going back to business as UNusual, so let’s get you ready. I help SME leaders de-risk and future-proof their business, by re-designing a unique positioning strategy, add new value to their clients and unlock their business for continued new growth and their potential to make a real and impact. Get started with this mini-bootcamp, giving you clarity and focus for the new year and showing you the steps to sharpen your game.
THIS BOOTCAMP INCLUDES:
Market trends and insights of the new now.
The 3 imperatives for organising for the future.
The 6 steps to strengthen your positioing.
The principles to stay ahead of the game
You can access the self paced online materials instantly.
Inspired by my entrepreneurial father I started my own business already at the age of 19. With Vonsies Take Away I found a niche, selling fresh, wholesome meals to families with a bussy schedule. I truly was part of the first catering pioneers in Amsterdam in 1990.
Subsequently my career took many different turns. I simply wasn’t focussed on one single result and without any long-terms strategy I just reacted to whatever crossed my path.
Despite this bad strategy, I did manage to acquire a senior corporate position with a London based technology firm. As a Senior Bid Manager I learned the alignment of those focused inward and those focused outward, co-ordinating between sales, marketing, programme management, R&D, operations, legal & finance including the politics in the boardroom, to achieve a winning customer focussed proposal for our clients.
Impatient as I am, I felt like I had proven my capabilities with the big boys and that it was time for the right side of my brain to take control for a while. I quit my corporate career, traveled for 10 months (people of my age did that) and started a new career as a creative. After moving between disciplines (Interior, Trend Analysis & Prognoses), I eventually focussed my efforts on Graphical Design. As a Designer I have served many small businesses for 14 years already.
My frustration grew as design projects rarely had a strategy behind them. I learned that so many business owners were very focussed on their product or service and that branding to most, was merely a logo, some matching colours, a website and maybe even three values that nobody really lived up to after launch. I wanted it to mean more, impact more and create more value.
The year before the pandemic my penny dropped and I finally discovered how to make full use of that huge variety in experiences I had gained over the years and how I could achieve real fulfilment in my work and life. I decided to help other entrepreneurs and small businesses with BRAND STRATEGY & DESIGN.
To be a good Brand Strategist requires business skills and insight. Creating new strategies requires one to see the intangibles and connect the dots. My zig zagging career path has taught me a unique combination of commercial and creative skills. And with this unique position I wish to help others create a unique and memorable place in the market
I have since qualified as a Level C Brand Strategist, certified by the acclaimed brand strategy guru Marty Neumeier. Marty provides consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter and Patagonia and has written several best selling books such as The Brand Gap, The Brand Flip, ZAG and The Designful Company.
In addition I am currently working on my Brand Architect accreditation.
THE BRAND RESET™ is a coaching program to help entrepreneurs and SMEs innovate their brand strategy, by designing a new way forward. The goal is to create a clear direction aimed at outmanoeuvring the competitor in the new landscape and learn the principles and tools to reallign the compass when the landscape shifts again.
The program is based on the realisation that we are at the beginning of a new era where competitive advantage is no longer created by finding a hole in the market and filling it with a unique product, or applying a new business model, as those can always be matched by a competitor over time.
To create a sustainable competitive advantage requires innovation. It requires one to replace the safety and knowledge of what is, with the creativity of reimagining what could be.
Designing a clear vision and strengthening your identity means making sure that everybody knows WHERE they are going and WHY. Therefore the core principle of my program is to connect your business strategy to the customer facing side of your business and integrate your brand throughout your organisation (front to back), so everybody can derive meaning from it, stand behind it and drive your brand value upward. This changes the (mis)conception that brand strategy is a marketing activity. It is not.
A brand strategy is the guiding principle of everything you do. A clear direction that helps you make decisions on all levels.
Future ready companies share three characteristics:
I WILL HELP YOU RECLAIM DIRECTION,
by designing a clear brand strategy from the core, that will give you a guiding principle for all your decisions.
I WILL HELP YOU CREATE CLARITY & FOCUS
for you, your employees and your customers about who you are, what you do and "why people should choose you".
I WILL HELP YOU CREATE NEW GROWTH,
by offering new value to your customers, giving answer to new insights about the changed needs and behaviours of your customers.
I WILL HELP OUTMANOEUVRE YOU COMPETITOR
and claim a unique position in the new landscape, by utilising a first movers advantage and designing a strategy that makes you radically different.
I WILL HELP YOU DE-RISK YOUR BUSINESS
giving answer to a highly customer focussed plan that will help customers understand and derive meaning from your brand and messaging.
I WILL HELP YOU SEND YOUR BRAND VALUE UPWARDS
gaining trust and loyalty with all your stakeholders through an authentic and human centred culture.
I WILL HELP YOU FUTURE-PROOF YOUR BRAND,
by applying design thinking principles that allow you to create a culture of continuous learning and adaptation.
What would happen if you were able to successfully ride this wave and claim a unique position in your marketplace?
How would you feel? What investments will you be able to make in your business. What would it mean to your stakeholders? What would it mean in terms of security and stability for your colleagues. What would it mean for your private situation? The travels you can start planning, the things you can buy? The house you can finally afford? But most of all, how would it make you feel if you can ride this wave and take the opportunity to make a REAL impact in peoples lives.
To allow for speed and flexibility I have constructed my program in 6 simple steps, which take 8 weeks to complete (depending on choice of program). We start with a one-on-one kick-off meeting, followed by online weekly sessions in a small group format (max. 5), where we go through the modules week by week. Subsequently you go and work through that module in your business. In addition we schedule Q&A sessions to address any issues that need clarifying. This will give you the structure to focus on each step individually and dive deeper with your team internally to distill your plans.
I will give you all the insights and tips required to truly flip your brand and build the foundation for new growth.
All steps of my programme are based on the believe that for the first time in history, the barriers to competition are not controlled by companies, but by customers
COLLECT – We dig deeper into your DNA. We go and find your passion and explore your mindset and vision.
COLLECT – We identify the (new) landscape, your ideal client and investigate who to focus on and where to compete.
CHOOSE – We make decisions about your purpose, brand promise, core direction and define how you will win.
CREATE – We translate your strategy into value propositions, your identity and your brand story.
CULTIVATE – We define your customers’ journey and decide on your touchpoints.
COMMIT – We define a system where elements work together to create and deliver value to your customer.
How much of my own time will I need to allocate during the program?
Can I join with my colleagues?
What ROI can I expect?
What happens to my current brand?
If I change my messaging, will my customers still be able to relate?
JOIN ME ON SOCIAL.
Maybe you feel that now is not the time to organise a discovery call with me just yet. No problem! I am here for you whenever the time is right for you and your business. But in the meantime:
“I have experienced Yvonne as very decisive. She is analytical, has a keen eye for detail and communicates in a pleasant manner.
Yvonne has proven to be loyal to our agreements. She is a valuable contributor to the thinking processes and produces very interesting ideas and concepts.”
Dmitri Neukirchen – CEO and founder of
“Because Yvonne kept asking me questions, she challenged me to take a closer look at my business and think about my business on strategic level. That gave me much better insights about where I wanted to go. ”
Jan van Muiden – Co-owner and founder of creative hub De 1800 Roeden.