Yvonne Lugtenburg collects and handles your personal data as described in this statement. 

Who I am

Registered as:

Yvonne Lugtenburg Strategy & Design

The Brand Reset

My registered address is:

De 1800 Roeden

Hal H, Studio 1.04

Joris van den Berghweg 101-113

1067 HP Amsterdam

This statement is applicable to the website https://www.yvonnelugtenburg.nl and all subdomains, and https://www.thebrandreset.com and all its subdomains, but not on websites that are linked to externally.

What personal data I collect and why I collect it

On abovementioned websites and when ordering services or products from Yvonne Lugtenburg you are asked to leave your personal details. Yvonne only asks you for absolute necessary details. Your e-mailaddress is for instance is necessary to send you an e-book or invitation for an online session; your first name is being used to personalise my e-mails to you.


Personal data

Which personal data Yvonne Lugtenburg uses, depends on the functions that you are using on the above mentioned websites. (e.g. reacting to and sharing articles, requesting e-books etc.) and the products/services that you order:

Typically collected data consist of:

  • First name
  • Surname
  • E-mail address
  • Telephone number
  • Address
  • Company name
  • VAT number
  • Bank account number
  • Login data
  • Technical data, such as MAC-address en identifiers used in cookies.
  • Data about you activity on above mentioned websites
  • Personal information that you volunteer to share in reaction to a blog post, via a contact form or other form.


Purpose of data usage

Yvonne Lugtenburg uses this data for one or more of the following goals:

  • So you can use all of the websites functionalities.
  • So I can call, video call or e-mail you as necessary to deliver my services to you, provide you with access to my member site or to answer your questions.
  • To inform you about any changes in my products or services.
  • For marketing purposes, as is permitted according to the law (also every mail includes a reregistration option).
  • To analyse your behaviour on the websites, in order to be able optimise the user experience.
  • To be able to offer you my services based on your preferences.


In addition Yvonne Lugtenburg is obligated to adhere to Dutch law, perform certain administrative duties en needs certain personal data and or company data for tax purposes.


Website visitors under 16 yrs.

Yvonne Lugtenburg does not intend to collect personal data from website visitors that are younger than 16 years of age. However it is not possible to check the age of website visitors. Should Yvonne Lugtenburg have collected data from your child unwanted, then please contact her to ask to have this data removed.


How long I retain your data

Yvonne Lugtenburg saves your personal data no longer than absolutely necessary.

Should you deregister from the mailinglist, then your data may remain in my systems for a maximum of 1 month. Website data may be accessible for a maximum of 24 months, however this data can not be traced back to you, because the data is anonymised.


A mandatory archival period of 7 years applies to data needed for administration purposes.


Sharing your data with third parties

Yvonne Lugtenburg does not sell your data to 3rd parties. I do provide data of you or your company to 3rd parties in case this is needed to be able to deliver our products or services to you, or to adhere to possible lawful obligations.



If you, in using my forms leave me your name and email address, you may opt-in to saving in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit my login page, I will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, I will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.



I do not use areas on my website for visitors to leave leave comments and so we do not collect any data related to a comments form. 



I do not use areas on  my website for visitors to upload images and so we do not collect any included data (EXIF GPS).


Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.


These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


What rights you have over your data

If you have an account on this site, or have left your data through a form, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that I erase any personal data I hold about you. This does not include any data that I am obligated to keep for administrative, legal, or security purposes.



In case you feel that your data is not protected sufficiently or if you have an indication of abuse of your data, then please contact us. This also applies to questions or complaints related to handling your data by Yvonne Lugtenburg.


In case we can not come to a resolution, then you can execute your right to file for a complaint with the Authority of Personal Data (Autoriteit Persoonsgegevens), based on the Dutch privacy law (AVG).



11 augustus 2020