BRAND STRATEGY DESIGN

By continuing business as usual, companies risk becoming irrelevant. I am on a mission to help SME leaders create resilience and unlock sustainable new growth in a landscape dominated by change.

To do this I have developed my own brand innovation program called THE BRAND RESET™, which is a fast and affordable way to re-examine, re-imagine and re-design your position in the market, because those that innovate in the midst of disruption will do better.

DESIGN YOUR WAY FORWARD

Phot of Yvonne
BECAUSE THE RULES OF COMPETING HAVE CHANGED

From the physical to intellectual.
From bricks, to paper, to concepts to feelings.
From within a companies control to outside it.
Meaning not money is the new currency.

– Marty Neumeier

PREPARE FOR
WHAT IS AHEAD

The world has changed fundamentally and with that your customers’ needs and behaviours have changed. The assumptions on which you could previously predict stable growth may no longer be valid.

Learn from the insights that emerged during today’s many crises and discover why strengthening your brand is crucial in future-proofing your business.

CLAIM AND DEFEND
A UNIQUE POSITION

The market is moving faster than ever, there is a huge offering and a lot of the same out there. Claiming a position with a niche product, better features, lower prices, faster delivery etc. will no longer give you a sustainable advantage as those will be met by the competition over time.

Discover how to cut through the clutter and truly outmanoeuvre your competitor.

ADAPT FASTER
AND GROW

What we know today, may not be what we need to know tomorrow. To truly thrive in a landscape dominated by change, you need to be flexible and able to come up with creative ideas fast.

Get the tools to be more innovative and create focus and alignment front to back, inward and outward. Because when everybody knows what to strive for, you can spot change early and adapt faster.

ABOUT ME

The pandemic forced me to redesign my own way forward. By re-evaluating who I am, what new value I can offer, what the world needs, I have re-designed my business model and offering during the pandemic and as a result created THE BRAND RESET™.

My work experience is made up of two different careers. One in a corporate environment as a Bid Executive and one in the SMB environment as an Entrepreneur and Designer. 

By re-examining what makes me unique and why people should choose me, I realised that my zig zagging career path has actually taught me a unique combination of commercial and creative skills. In stead of looking at my different career paths in silos but rather imagining what fulfilling work I could do by combining my skills I realised I am well equipped to tap into more dimensional thinking required for strategy work.

BRANDING STRATEGY HAS THOUGHT ME HOW TO HELP ACCELERATE YOUR BUSINESS THROUGH THE POWER OF DESIGN, INNOVATION AND CREATIVE TRANSFORMATION

CONNECTING THE DOTS

To be a good Strategist requires business skills and insight. Creating new strategies requires one to see the intangibles and connect the dots.

I tested a proofed my abilities, by working with Level C over a period of several years, where I have been trained to see problems in their full complexity, think disruptively and design strategies that create recurring growth.

In addition I invested to learn more about innovation and read everything I could on the insights that have emerged from the many crises facing businesses today. I especially focussed on what it takes to create resilience and future proof your business for the new now.

I am a Level C certified Brand Strategist and Brand Architect and as such wish to help other businesses create resilience and make an impact.

I am proud to say I qualified as one of the first 40 Level C Brand Architects (globally), certified by the acclaimed brand strategist Marty Neumeier.

Brand architects look beneath the surface of the brand to find the points of connection within the company’s business, then use these connections to blueprint an ecosystems of value. 

Where Strategists solve problems others can’t solve. Architects solve problems others can’t see.

HERE IS HOW I HAVE INTEGRATED
THAT KNOWLEDGE IN MY NEW METHOD
The Brand Reset

The world has changed significantly and with that your customers’ needs and behaviours have changed. To de-risk and future-proof your business, you better start realigning your compass now.

My program THE BRAND RESET™ helps SME leaders do just that. The only brand strategy program that incorporates post-pandemic insights and helps you discover green-shoots of opportunities that emerge. In under three months we re-examine and re-designing a resilient positioning for a landscape that is shifting fast. Using proven principles, we discover your sweetspot. A unique position that you can claim and defend. We design a brand strategy that aligns with your business strategy, in a way that creates an ecosystem of value, outmanoeuvres your competitor and unlocks your business for continued new growth.

In fact, by making use of a first movers advantage you truly unleash the potential to disrupt and make a real impact.

THREE WAYS WE CAN GET STARTED …

THE BRAND RESET™
BOOTCAMP

Innovation in 1 week. Ideal for business leaders that need quick results and are willing to go through intens design sprints. Together we strengthen your identity and make it absolutely clear why they should choose you. Clear your calendar and commit to an intens week to gain clarity and focus. Walk away with your game plan and guiding principles to thrive in a changing landscape.

1 week – One-on-one

THE BRAND RESET™
ONLINE PROGRAM

A paced weekly online program. Ideal for entrepreneurs and business leaders that seek the insights and tools to subsequently work with their team internally at their own pace. I take you through structured steps to redesign your strategy. Inspired by a small group of likeminded entrepreneurs you transform your business into a powerhouse in less than three months.

9 weeks – Small group set-up

THE BRAND RESET™
VIP PROGRAM

If you require more of my dedicated consultancy effort and prefer facilitated (digital) in-house collaborative workshops. Together with your leadership team we build an agile strategy  to claim and defend a unique position in your market. Getting everybody onboard will help build alignment throughout your organisation and create the foundation for continued sustainable growth.

Comitment as required

Are you COMPETING ON PRICE, struggling with stagnant growth, unsure how to capatilise on a fast evovolving market OR UNCLEAR WHAT MESSAGE TO CONVEY?

I believe every organisation is unique. I believe every business leader wants to impact more. You work too hard to settle for mediocracy. The Brand Reset™ helps you get unstuck, gain the insights and focus to truly thrive in the new now.

Check out THE BRAND RESET™ or book a free strategy call now, to see if we are a good fit.

GET MY FREE EBOOK NOW

3 KEY FACTORS TO ADDRESS
TO THRIVE IN THE NEW NOW
 
will give you some key learnings that have emerged from the current crises, my high level insights on the changing needs and desires of your customers and what key factors to address to close the gab.

DESIGNWORK

Some snippets of my designwork

ARTWORK

We all need to play more

Check out my socials for ongoing inspiration.