To continue business as usual companies risk becoming irrelevant. I help SME leaders de-risk and future-proof their business, by re-designing a unique positioning strategy, add new value to their clients and unlock their business for continued new growth and their potential to make a real and impact.
The world has changed fundamentally and with that your customers’ needs and behaviours have changed. This means that the assumptions on which you could previously predict stable growth may no longer be valid.
Learn from the current insights and together we re-discover what new value you can offer, who your ideal customers are and how they will sustain your business.
The overcrowded market has accelerated like never before. Claiming a position with a niche product with better features, lower prices, faster delivery etc. will no longer give you a sustainable advantage as those will be met by the competition over time.
Cut through the clutter and truly outmanoeuvre your competitor, by discovering what only you can offer that nobody else can.
To thrive in a continuously changing landscape, you need to be flexible and able to come up with creative ideas to adapt fast.
Get the tools to be more innovative and learn how to grow your business by creating focus and alignment front to back, inward and outward. Because when everybody knows what to strive for, you can spot change early and adapt faster.
Regain control with my 5-DAY KICK-STARTER, giving you the insights and focus to find your sweet-spot in a fast changing landscape. I will show you, which steps to take to build a resilient foundation for new (post pandemic) growth. This is the quickest and most affordable way to sharpen your game.
This self paced, online program will be available in April 2022.
A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. Still, everyone wants it. What is it? Branding, arguably the most powerful business tool since the spreadsheet.
With the rise of digital media, you'd think it would be easier than ever to be heard. Yet most messages fail to cut through the clutter. Consumers are overwhelmed. To stand out today, you need to start with your brand.
Next-generation brands win by changing the game, not by looking or saying something different. You need to think beyond your products and services, to inspire and empower people, to help them become better versions of themselves.
I started my own business already at the age of 19, creating a new category with a niche service that didn’t exist yet, but served the needs of an increasing number of consumers.
Looking back, my career after that first entrepreneurship has taken many different zig zagging turns as I simply wasn’t focussed on one single result and without any long-terms strategy I simply reacted to whatever crossed my path.
In my former job as a Senior Bid Manager I learned the alignment of those focused inward and those focused outward to achieve a winning customer focussed proposal for clients.
The urge to be more creative made me quit my corporate career at age 32, go back to school and start a new career as a designer.
However through the years my frustration grew as design projects rarely had a strategy behind them. I experienced that a branding strategy to most, was merely a logo, some matching colours, a website and maybe we even distilled three core values, which nobody really lived up to after launch.
The year before the pandemic I discovered how to utilise the extended variety of experiences I have gained over the years, to help others.
By re-examining who I am, what new value I can offer, what the world needs, I have re-designed my business model and offering during the pandemic.
I decided to help other entrepreneurs and SMB leaders with BRAND STRATEGY & DESIGN. I went back to learn more about brand strategy innovation and read everything I could on what it takes to create resilience and future proof your business for the new now.
To be a good Brand Strategist requires business skills and insight. Creating new strategies requires one to see the intangibles and connect the dots. My zig zagging career path has taught me a unique combination of commercial and creative skills. And with this unique skillset I wish to help others create a unique and memorable place in the market
I have since qualified as a Level C Brand Strategist, certified by the acclaimed brand strategy Marty Neumeier. Marty has provided consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter and Patagonia and has written several best selling books such as The Brand Gap, The Brand Flip, ZAG and The Designful Company. Today Marty is Director of CEO Branding at Liquid Agency and has founded Brand Education Program Level C together with his partner Andy Starr.
In addition I am currently working on my Brand Architect accreditation.
The world has changed significantly and with that your customers’ needs and behaviours have changed as well. To de-risk and future-proof your business, you better start realigning your compass now.
My innovation program THE BRAND RESET™ helps SME leaders do just that. In just two months we re-examine and re-designing your positioning strategy for a landscape that is shifting. Using proven principles you can claim and defend a unique position that outmanoeuvres your competitor and unlock your business for continued new growth.
In fact, by making use of a first movers advantage you truly unleash the potential to disrupt and make a real impact.
Innovation in 1 week. Ideal for business leaders that need quick results and are willing to go through intens design sprints. We re-design your positioning strategy using a fast process that would normally take months to complete. Clear your calendar and commit to an intens week to gain clarity and focus. Walk away with your game plan and guiding principles to thrive in a changing landscape.
20 Hours / 1 week
Live (online) consultancy
A paced weekly brand strategy program. Ideal for entrepreneurs and business leaders that seek insights and tools to subsequently work with their team internally at their own pace. I share my insights, take you through structured steps to redesign your strategy and show you how to claim and defend a unique position in the new now. Transform your business into a powerhouse in less than three months.
2 Hours / 9 weeks
Live (online) program
For leaders that require more of my dedicated consultancy effort and prefer to collaborate directly with their team within The Brand Reset™ program. Using design thinking principles we build an agile strategy to claim and defend a unique position in your market, build alignment throughout your organisation and create the foundation for continued sustainable growth.
Live (online) consultancy
I believe every organisation is unique. I believe every business leader wants to impact more. You work too hard to settle for mediocracy. The Brand Reset™ helps you get unstuck, gain the insights and focus to truly thrive in the new now.
This will give you my high level insights on what has changed in the market, what has changed in the needs and desires of your customers and what branding strategy can do to close the gab.