BRAND STRATEGY DESIGN

By continuing business as usual, companies risk becoming irrelevant. I am on a mission to help SME leaders de-risk and future proof their business, by designing a positioning strategy that creates resilience in a changing landscape and unlocks businesses for sustainable new growth.

To do this I have developed my own program called THE BRAND RESET™, which is a brand innovation framework that helps you create a sustainable competitive advantage and provides the focus, insights and tools, so you can adapt fast when the market shifts again, because those that innovate in the midst of disruption will do better.

DESIGN YOUR WAY FORWARD

image showing brainstorm
BECAUSE THE RULES OF COMPETING HAVE CHANGED

From the physical to intellectual.
From bricks, to paper, to concepts to feelings.
From within a companies control to outside it.
Meaning not money is the new currency.

PREPARE FOR
WHAT IS AHEAD

The world has changed fundamentally and with that your customers’ needs and behaviours have changed. The assumptions on which you could previously predict stable growth may no longer be valid.

Learn from the insights that have emerged from today’s crises and together we re-discover what new value you can offer, who your ideal customers are and how they will sustain your business.

CLAIM AND DEFEND
A UNIQUE POSITION

The market has accelerated like never before and there is a huge offering with a lot of the same out there. Claiming a position with a niche product with better features, lower prices, faster delivery etc. will no longer give you a sustainable advantage as those will be met by the competition over time.

Discover how you can cut through the clutter and outmanoeuvre your competitor, by offering your ideal customer value that only you can offer.

ADAPT FASTER
AND GROW

To truly thrive in a changing landscape, you need to be flexible and able to come up with creative ideas fast.

Discover your purpose, which will be your guiding principle and help you make decisions. Get the tools to be more innovative and learn how to grow by creating focus and alignment front to back, inward and outward. Because when everybody knows what to strive for, you can spot change early and adapt faster.

ABOUT ME

I started my own business already at the age of 19, creating a new category with a niche service that didn’t exist yet, but served the needs of an increasing number of consumers.

Looking back, my career after that first entrepreneurship has taken many different zig zagging turns as I simply wasn’t focussed on one single result and without any long-terms strategy I simply reacted to whatever crossed my path.

In my former job as a Senior Bid Manager I learned the alignment of those focused inward and those focused outward to achieve a winning customer focussed proposal for clients.

BRANDING STRATEGY HAS THOUGHT ME HOW TO HELP ACCELERATE YOUR BUSINESS THROUGH THE POWER OF DESIGN, INNOVATION AND CREATIVE TRANSFORMATION

The urge to be more creative made me quit my corporate career at age 32, go back to school and start a new career as a designer.

However through the years my frustration grew as design projects rarely had a strategy behind them. I experienced that a branding strategy to most, was merely a logo, some matching colours, a website and maybe we even distilled three core values, which  nobody really lived up to after launch.

I WANTED IT TO MEAN MORE, IMPACT MORE AND CREATE MORE VALUE. 

The year before the pandemic I  discovered how to utilise the extended variety of experiences I have gained over the years, to help others. 

By re-examining who I am, what new value I can offer, what the world needs, I have re-designed my business model and offering during the pandemic.

I decided to help other entrepreneurs and SMB leaders with BRAND STRATEGY & DESIGN. I went back to learn more about brand strategy innovation and read everything I could on what it takes to create resilience and future proof your business for the new now.

CONNECTING THE DOTS

To be a good Brand Strategist requires business skills and insight. Creating new strategies requires one to see the intangibles and connect the dots. My zig zagging career path has taught me a unique combination of commercial and creative skills. And with this unique skillset I wish to help others create a unique and memorable place in the market

I have since qualified as a Level C Brand Architect, certified by the acclaimed brand strategist Marty Neumeier. Marty has provided consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter and Patagonia and has written several best selling books such as The Brand Gap, The Brand Flip, ZAG, Metaskills, The Designful Company and more. Today Marty is Director of CEO Branding at Liquid Agency and has founded Brand Education Program Level C together with his partner Andy Starr.

I am proud to have been challenged and accredited by Level C. As part of reaching my third badge, I spent 6+ months and many hours collaborating, swarming, thinking, looking, seeing, implicating, strategizing, pressure testing, designing, and blueprinting a new brand architecture for Dr. Oetker. A project that showed real provocative work with real consequences.

HERE IS HOW I HAVE INTEGRATED
THAT KNOWLEDGE IN MY NEW METHOD
The Brand Reset

The world has changed significantly and with that your customers’ needs and behaviours have changed as well. To de-risk and future-proof your business, you better start realigning your compass now.

My innovation program THE BRAND RESET™ helps SME leaders do just that. In under three months we re-examine and re-designing your positioning strategy for a landscape that is shifting fast. Using proven principles, we design your sweetspot. A unique position that you can claim and defend. A brand strategy that alligns with your business strategy, in a way that creates an ecosystem of value, outmanoeuvres your competitor and unlocks your business for continued new growth.

In fact, by making use of a first movers advantage you truly unleash the potential to disrupt and make a real impact.

THREE WAYS WE CAN GET STARTED …

THE BRAND RESET™
BOOTCAMP

Innovation in 1 week. Ideal for business leaders that need quick results and are willing to go through intens design sprints. Together we re-design your positioning strategy using a fast process that would normally take months to complete. Clear your calendar and commit to an intens week to gain clarity and focus. Walk away with your game plan and guiding principles to thrive in a changing landscape.

1 week – One-on-one

THE BRAND RESET™
ONLINE PROGRAM

A paced weekly online program. Ideal for entrepreneurs and business leaders that seek insights and tools to subsequently work with their team internally at their own pace. I share my insights, take you through structured steps to redesign your strategy and show you how to claim and defend a unique position in the new now. Transform your business into a powerhouse in less than three months.

9 weeks – Small group set-up

THE BRAND RESET™
VIP PROGRAM

For leaders that require more of my dedicated consultancy effort and prefer to collaborate directly with their leadership team within The Brand Reset™ program. Using design thinking principles we build an agile strategy to claim and defend a unique position in your market, build alignment throughout your organisation and create the foundation for continued sustainable growth.

As required – Leadership team

If you prefer to work at your own pace I will have a pre-recorded KICK-STARTER version of THE BRAND RESET™available soon.

You can get ready for your new business landscape. Regain control with my KICK-STARTER program, giving you (and your team) the insights and focus to strengthen your position. I will show you, which steps to take to build a resilient foundation for new growth. This is the quickest and most affordable way to sharpen your game.

THE BRAND RESET™ KICK_STARTER inludes:

THE BRAND RESET™
KICK-STARTER

the_brand_reset-by_Yvonne_Hdr1b

Market trends and insights of the new now.

The 3 imperatives for organising for the future.

The 6 steps to strengthen your positioning.

The principles to stay ahead of the game.

This self paced, online program will be available after the summer 2022.

Are you COMPETING ON PRICE, struggling with stagnant growth, unsure how to capatilise on a fast evovolving market OR UNCLEAR WHAT MESSAGE TO CONVEY?

I believe every organisation is unique. I believe every business leader wants to impact more. You work too hard to settle for mediocracy. The Brand Reset™ helps you get unstuck, gain the insights and focus to truly thrive in the new now.

Book a free strategy call now, to see if we are a good fit.

Or check out any of my socials for ongoing inspiration.

E-BOOK
DOWNLOAD

My E-book 3 KEY FACTORS TO ADDRESS TO THRIVE IN THE NEW NOW, will give you my high level insights on what has changed in the market, what has changed in the needs and desires of your customers and what branding strategy can do to close the gab.

DESIGNWORK

Some snippets of my designwork

ARTWORK

We all need to play more