RESET your compass to navigate into the new landscape, without lengthy processes or a large innovation budget. The Brand Reset is a brand innovation program to help you claim a unique position in a changing landscape, building resilience and a future proof foundation that generates new long-term growth.
Are you navigating into unknown territory with an outdated map?
You are not alone, feeling frustrated about the stagnation in your business. Some entrepreneurs choose to sit and wait until the storm is over. Until there is more clarity perhaps. Other entrepreneurs get creative and come up with new plans fast. Where do you want to be?
Remember, real leaders do not follow, they lead.
They change the game and disrupt.
Take this opportunity make a real impact. Create money in a better world. Using my proven brand strategy will give you a fast track to truly differentiate your business and your brand. Because when you are different…
YOU DO NOT COMPETE,
Next-generation brands win by changing the game, not by looking or saying something different. You need to think beyond your products and services, to inspire and empower people, to help them become better versions of themselves.
The question isn't whether your industry will be disrupted, but when. Companies today have a choice: they can leap into the future and possibly land on their feet, or they can wait for roiling disruption to upend them.
Prioritising innovation today is the key to unlocking postcrisis growth. Economic downturns are impossible to predict and sure as sunrise. Build resilience now, because when the sun comes up, you’d better be moving.
There is no going back to business as usual. We're all ging to go back to business as UNusal.
Many of the new needs that emerged during the pandemic will become tomorrow's markets. These are green shoots of opportunity. The companies that act fast and adapt faster have the advantage.
Inspired by my entrepreneurial father I started my own business already at the age of 19. With Vonsies Take Away I found a niche, selling fresh, wholesome meals to families with a bussy schedule. I truly was part of the first catering pioneers in Amsterdam in 1990.
Subsequently my career took many different turns. I simply wasn’t focussed on one single result and without any long-terms strategy I just reacted to whatever crossed my path.
Despite this bad strategy, I did manage to acquire a senior corporate position with a London based technology firm. As a Senior Bid Manager I learned the alignment of those focused inward and those focused outward, co-ordinating between sales, marketing, programme management, R&D, operations, legal & finance including the politics in the boardroom, to achieve a winning customer focussed proposal for our clients.
Impatient as I am, I felt like I had proven my capabilities with the big boys and that it was time for the right side of my brain to take control for a while. I quit my corporate career, traveled for 10 months (people of my age did that) and started a new career as a creative. After moving between disciplines (Interior, Trend Analysis & Prognoses), I eventually focussed my efforts on Graphical Design. As a Designer I have served many small businesses for 14 years already.
My frustration grew as design projects rarely had a strategy behind them. I learned that so many business owners were very focussed on their product or service and that branding to most, was merely a logo, some matching colours, a website and maybe even three values that nobody really lived up to after launch. I wanted it to mean more, impact more and create more value.
The year before the pandemic my penny dropped and I finally discovered how to make full use of that huge variety in experiences I had gained over the years and how I could achieve real fulfilment in my work and life. I decided to help other entrepreneurs and small businesses with BRAND STRATEGY & DESIGN.
To be a good Brand Strategist requires business skills and insight. Creating new strategies requires one to see the intangibles and connect the dots. My zig zagging career path has taught me a unique combination of commercial and creative skills. And with this unique position I wish to help others create a unique and memorable place in the market.
I have since qualified as a Level C Brand Strategist, certified by Marty Neumeier. Marty provides consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter and Patagonia and has written several best selling books such as The Brand Gap, The Brand Flip, ZAG and The Designful Company.
The core principle is to connect your business strategy to the customer facing side of your business and integrate your brand throughout your organisation (front to back), so everybody can derive meaning from it, stand behind and drive your brand value upward.
THE BRAND RESET™ is a coaching program to innovate and grow your brand, using agile strategies for fast deployment and design thinking principles for long-term validation.
To organise for the future you must strengthen your identity and be absolutely clear on the following three questions:
THE BRAND RESET™ will help you get clarity on these questions and give you the tools and insights to subsequently design a unique and differentiating position in the new landscape that you can claim and defend.
All steps of my programme are based on the believe that for the first time in history, the barriers to competition are not controlled by companies, but by customers
What would happen if you were able to successfully ride this wave and claim a unique position in your marketplace?
How would you feel? What investments will you be able to make in your business. What would it mean to your stakeholders? What would it mean in terms of security and stability for your colleagues. What would it mean for your private situation? The travels you can start planning, the things you can buy? The house you can finally afford? But most of all, how would it make you feel if you can ride this wave and take the opportunity to make a REAL impact in peoples lives.
I WILL HELP YOU RECLAIM DIRECTION,
by designing a clear brand strategy from the core, that will give you focus and a guiding principle for all your decisions.
I WILL HELP YOU CREATE CLARITY
for you, your employees and your customers about who you are, what you do and "why people should choose you".
I WILL HELP YOU DE-RISK YOUR BUSINESS
giving answer to with a highly customer focussed plan that will help customers understand and derive meaning from your brand and messaging.
I WILL HELP YOU CLAIM A UNIQUE POSITION,
in the new landscape, by designing a positioning that utlises a first movers advantage and makes you radically different, allowing you to win from the competition.
I WILL HELP YOU CREATE A CULTURE AROUND YOUR BRAND,
gaining trust and loyalty with your stakeholders through building an authentic and human centred culture, sending your brand value upwards.
I WILL HELP YOU CREATE NEW GROWTH,
by offering new value to your customers, giving answer to new insights about the changed needs and behaviours of your customers.
To allow for speed and flexibility I have constructed my program in 6 simple steps, which take 8 weeks to complete (depending on choice of program). We start with a one-on-one kick-off meeting, followed by online weekly sessions in a small group format (max. 5), where we go through the modules week by week. Subsequently you go and work through that module in your business. In addition we schedule Q&A sessions to address any issues that need clarifying.
This will give you the structure to focus on each step individually and dive deeper with your team internally to distill your plans.
I will give you all the insights and tips required to truly flip your brand and build the foundation for new growth.
COLLECT – We dig deeper into your DNA. We go and find your passion and explore your mindset and vision.
COLLECT – We identify the (new) landscape, your ideal client and investigate where to focus on.
CHOOSE – We make decisions and define your purpose, brand promise and core direction.
CREATE – We translate your strategy into value propositions, your identity and your brand story.
CULTIVATE – We define your customers’ journey and decide on your touchpoints.
COMMIT – We define a system where elements work together to to create and deliver value to your customer.
How much of my own time will I need to allocate during the program?
Can I join with my colleagues?
What ROI can I expect?
What happens to my current brand?
If I change my messaging, will my customers still be able to relate?
JOIN ME ON SOCIAL.
Maybe you feel that now is not the time to organise a discovery call with me just yet. No problem! I am here for you whenever the time is right for you and your business. But in the meantime:
“I have experienced Yvonne as very decisive. She is analytical, has a keen eye for detail and communicates in a pleasant manner.
Yvonne has proven to be loyal to our agreements. She is a valuable contributor to the thinking processes and produces very interesting ideas and concepts.”
Dmitri Neukirchen – CEO and founder of
“Because Yvonne kept asking me questions, she challenged me to take a closer look at my business and think about my business on strategic level. That gave me much better insights about where I wanted to go. ”
Jan van Muiden – Co-owner and founder of creative hub De 1800 Roeden.