BRAND STRATEGY DESIGN

To continue business as usual companies risk becoming irrelevant. I help SME leaders de-risk and future-proof their business, by re-designing a unique positioning strategy, add new value to their clients and unlock their business for continued new growth and their potential to make a real and impact.

DESIGN YOUR WAY FORWARD

Brand team working
THE RULES OF COMPETING HAVE CHANGED

From the physical to intellectual.
From bricks, to paper, to concepts to feelings.
From within a companies control to outside it.
Meaning not money is the new currency.

– Marty Neumeier

PREPARE FOR
WHAT IS AHEAD

The world has changed fundamentally and with that your customers’ needs and behaviours have changed. This means that the assumptions on which you could previously predict stable growth may no longer be valid.

Learn from the current insights and together we re-discover what new value you can offer, who your ideal customers are and how they will sustain your business.

CLAIM AND DEFEND
A UNIQUE POSITION

The overcrowded market  has accelerated like never before. Claiming a position with a niche product with better features, lower prices, faster delivery etc. will no longer give you a sustainable advantage as those will be met by the competition over time.

Cut through the clutter and truly outmanoeuvre your competitor, by discovering what only you can offer that nobody else can.

ADAPT FASTER
AND GROW

To thrive in a continuously changing landscape, you need to be flexible and able to come up with creative ideas to adapt fast.

Get the tools to be more innovative and learn how to grow your business by creating focus and alignment front to back, inward and outward. Because when everybody knows what to strive for, you can spot change early and adapt faster.

Get ready for the new (post pandemic) landscape with THE BRAND RESET™
KICK-STARTER

Regain control with my 5-DAY KICK-STARTER, giving you the insights and focus to find your sweet-spot in a fast changing landscape. I will show you, which steps to take to build a resilient foundation for new (post pandemic) growth. This is the quickest and most affordable way to sharpen your game.

THE BRAND RESET™ KICK_STARTER inludes:

THE BRAND RESET™
KICK-STARTER

The-Brand-Reset-KS1

Market trends and insights of the new now.

The 3 imperatives for organising for the future.

The 6 steps to strengthen your positioning.

The principles to stay ahead of the game.

This self paced, online program will be available in April 2022.

ABOUT ME

I started my own business already at the age of 19, creating a new category with a niche service that didn’t exist yet, but served the needs of an increasing number of consumers.

Looking back, my career after that first entrepreneurship has taken many different zig zagging turns as I simply wasn’t focussed on one single result and without any long-terms strategy I simply reacted to whatever crossed my path.

In my former job as a Senior Bid Manager I learned the alignment of those focused inward and those focused outward to achieve a winning customer focussed proposal for clients.

BRANDING STRATEGY HAS THOUGHT ME HOW TO HELP ACCELERATE YOUR BUSINESS THROUGH THE POWER OF DESIGN, INNOVATION AND CREATIVE TRANSFORMATION

The urge to be more creative made me quit my corporate career at age 32, go back to school and start a new career as a designer.

However through the years my frustration grew as design projects rarely had a strategy behind them. I experienced that a branding strategy to most, was merely a logo, some matching colours, a website and maybe we even distilled three core values, which  nobody really lived up to after launch.

I WANTED IT TO MEAN MORE, IMPACT MORE AND CREATE MORE VALUE. 

The year before the pandemic I  discovered how to utilise the extended variety of experiences I have gained over the years, to help others. 

By re-examining who I am, what new value I can offer, what the world needs, I have re-designed my business model and offering during the pandemic.

I decided to help other entrepreneurs and SMB leaders with BRAND STRATEGY & DESIGN. I went back to learn more about brand strategy innovation and read everything I could on what it takes to create resilience and future proof your business for the new now.

CONNECTING THE DOTS

To be a good Brand Strategist requires business skills and insight. Creating new strategies requires one to see the intangibles and connect the dots. My zig zagging career path has taught me a unique combination of commercial and creative skills. And with this unique skillset I wish to help others create a unique and memorable place in the market

I have since qualified as a Level C Brand Strategist, certified by the acclaimed brand strategy Marty Neumeier. Marty has provided consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter and Patagonia and has written several best selling books such as The Brand Gap, The Brand Flip, ZAG and The Designful Company. Today Marty is Director of CEO Branding at Liquid Agency and has founded Brand Education Program Level C together with his partner Andy Starr.

In addition I am currently working on my Brand Architect accreditation.

HERE IS HOW I HAVE INTEGRATED
THAT KNOWLEDGE IN MY NEW METHOD
The Brand Reset

The world has changed significantly and with that your customers’ needs and behaviours have changed as well. To de-risk and future-proof your business, you better start realigning your compass now.

My innovation program THE BRAND RESET™ helps SME leaders do just that. In just two months we re-examine and re-designing your positioning strategy for a landscape that is shifting. Using proven principles you can claim and defend a unique position that outmanoeuvres your competitor and unlock your business for continued new growth.

In fact, by making use of a first movers advantage you truly unleash the potential to disrupt and make a real impact.

THREE WAYS WE CAN GET STARTED …

THE BRAND RESET™
BOOTCAMP

Innovation in 1 week. Ideal for business leaders that need quick results and are willing to go through intens design sprints. We re-design your positioning strategy using a fast process that would normally take months to complete. Clear your calendar and commit to an intens week to gain clarity and focus. Walk away with your game plan and guiding principles to thrive in a changing landscape.

20 Hours / 1 week
One-on-one
Live (online) consultancy

THE BRAND RESET™
AGILITY PROGRAM

A paced weekly brand strategy program. Ideal for entrepreneurs and business leaders that seek insights and tools to subsequently work with their team internally at their own pace. I share my insights, take you through structured steps to redesign your strategy and show you how to claim and defend a unique position in the new now. Transform your business into a powerhouse in less than three months.

2 Hours / 9 weeks
Group
Live (online) program

THE BRAND RESET™
VIP PROGRAM

For leaders that require more of my dedicated consultancy effort and prefer to collaborate directly with their team within The Brand Reset™ program. Using design thinking principles we build an agile strategy to claim and defend a unique position in your market, build alignment throughout your organisation and create the foundation for continued sustainable growth.

As required
Leadership team
Live (online) consultancy

ARE YOU COMPETING FOR THE SAME DEMAND, COMPETING ON PRICE OR UNCLEAR WHAT MESSAGE TO CONVEY?

I believe every organisation is unique. I believe every business leader wants to impact more. You work too hard to settle for mediocracy. The Brand Reset™ helps you get unstuck, gain the insights and focus to truly thrive in the new now.

image E-book

E-BOOK
DOWNLOAD

This will give you my high level insights on what has changed in the market, what has changed in the needs and desires of your customers and what branding strategy can do to close the gab.

DESIGNWORK

Some snippets of my designwork

ARTWORK

We all need to play more
Check out any of my socials for ongoing inspiration.